Cupio

Cupio® Clothing is a distinguished name in contemporary fashion, offering a curated collection of tops, shirts, dresses, and sweaters that cater to the modern woman’s lifestyle. Known for its effortlessly chic and versatile designs, Cupio® blends timeless elegance with on-trend details, creating wardrobe staples that inspire confidence and individuality.

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About Cupio

Cupio® is a fashion-forward women’s clothing brand that offers effortlessly chic styles for the modern woman. Founded in Los Angeles in 2013, Cupio aims to make luxuriously soft, comfortable clothing accessible to all women. The brand’s collections feature laid-back essentials like tees, sweaters, and dresses in an array of rich hues and prints inspired by California living.

Cupio is best known for its ultra-soft fabrics and flattering silhouettes that transition seamlessly from day to night. Many of the pieces feature delicate details like lace trim, ruching, and asymmetrical hems that add visual interest and a touch of romance. Flowy maxi dresses, cozy knit sweaters, and versatile jumpsuits make up the core of the offerings.

Beyond its signature buttery fabrics and relaxed-yet-refined aesthetic, Cupio also prides itself on sustainability. The brand uses eco-friendly TENCELTM fibers in many designs and pledges to reduce its environmental impact.

For effortless sophistication any day of the week, Cupio’s chic, comfortable designs are a wardrobe essential. The brand makes casual luxury accessible for modern women seeking both style and comfort. With its focus on soft fabrics, flattering fits, and conscious production, Cupio is a go-to label for laid-back chic.

Cupio Sales Today

Cupio V Neck Pleated Dress

$38.70

$64.50

Elevate your wardrobe with the flowy Cupio V Neck Pleated Dress. Featuring a flattering V-neckline, three-quarter-length sleeves, and an A-line silhouette, this dress is designed for versatility and elegance. The soft printed fabric adds a touch of sophistication, while the pullover style ensures effortless wear. Perfect for both casual outings and semi-formal events, it hits below the knees for a polished look.

Cupio Ruffle Trim Tiered Skirt

$38.70

$64.50

Add playful charm to your outfit with the Cupio Ruffle Trim Tiered Skirt. This pull-on skirt features an elasticized waistband for comfort and tiered ruffle trims for a feminine touch. Made with 100% cotton, it’s perfect for breezy days and casual outings. The non-stretch fit ensures structure while enhancing your silhouette.

Cupio V Neck Smocked Dress

$38.70

$64.50

Stylish and versatile, the Cupio V Neck Smocked Dress is a must-have for your spring and summer wardrobe. With a flattering V-neckline and smocked waist, this dress highlights your silhouette while offering comfort. The tiered skirt and three-quarter sleeves with tied cuffs add subtle elegance for any occasion.

Cupio Snap Front Quilted Jacket

$83.30

$119.00

Stay cozy and chic with the Cupio Snap Front Quilted Jacket, featuring a stand collar, snap-button front, and two functional pockets. The allover printed quilted design adds a stylish flair, while the relaxed fit ensures comfort. Perfect for layering during cooler weather, this jacket combines practicality with a modern aesthetic.

Cupio Lattice Bib Blouse

$62.30
$89.00

The Cupio Lattice Bib Blouse combines sophistication with modern details. Featuring a split neckline, puffed shoulders, and a lattice-style bib at the front, this blouse is ideal for both office wear and casual occasions. The relaxed fit ensures comfort, while the pearlized button closures add a touch of elegance.

Cupio Zip Front Utility Jacket

$29.70
$49.50

The Cupio Zip Front Utility Jacket is a versatile denim-inspired layer that’s perfect for casual days. Featuring a spread collar, voluminous sleeves, and button-flap chest pockets, this jacket is both functional and stylish. The zip-front closure adds a modern touch, making it an ideal addition to your wardrobe.

Why Choose Cupio

Buttery Soft Fabrics

Cupio is known for its impossibly soft knits, silky woven fabrics, and plush casual textures. Every piece feels amazing against the skin.

Flattering Silhouettes

Flowy dresses, drapey tops, and relaxed jumpsuits flatter a variety of figures with details like ruching, intricate seams, and asymmetrical hems.

Chic Prints & Colors

Vibrant hues and boho-inspired prints inspired by California living give Cupio pieces a dose of effortless style.

Designed for Comfort

Many of the relaxed Cupio styles go seamlessly from day to night in complete coziness. No more sacrificing comfort for fashion.

Eco-Conscious Production

Cupio uses sustainable TENCELTM fibers and pledges to reduce its environmental impact through thoughtful production.

Affordable Luxury

By cutting out the middleman, Cupio makes high-quality, designer-inspired pieces accessible without the outrageous price tags.

Our Clients Thought

On the hunt for a wedding guest dress, I took a chance on Cupio based on the beautiful dresses I saw online. I was nervous about fit and quality for the price, but my chiffon maxi dress exceeded all expectations! It arrived in flawless condition with exquisite details like a sweetheart neckline and small rear keyhole opening. The fabric flows gracefully and the blush pink color works for weddings year-round. I got so many compliments at my friend's outdoor vineyard wedding! The dress photographs beautifully too. This will definitely be a staple in my closet for many events to come. For less than $100, I'm stunned by the elegant design and luxe details usually found on $250+ dresses. Cupio offers unbelievable value and will be my go-to for formalwear from now on!
Jennifer Martinez
Jennifer Martinez
I just got the cutest floral print wrap dress from Cupio in the mail last week and I'm obsessed! The navy blue background with pink and yellow flowers is so fun and summery. This dress is so flattering with the wrap style and flowy skirt that twirls when I spin. The lightweight fabric feels breezy and comfortable in the heat. I was worried wrap dresses can sometimes gap open but this stayed perfectly in place all day long at my office. I got so many compliments! The price was amazing too - way below what I'd pay for a similar dress at Nordstrom or Anthropologie. I'm 5'5" and the petite medium was the ideal fit. I already want to order more dresses for weekends and dates! Cupio really nailed it with this adorable, high quality wrap dress. I'm a fan for life now!
Jessica Thompson
Jessica Thompson
As a busy mom of three kids, I need clothes that can keep up with my active, on-the-go lifestyle. That's why I love Cupio jeans - they combine fashion, comfort and durability! Made from premium denim with a touch of stretch, these jeans move with me through playground time, grocery runs and chaos. The contoured waistband provides tummy support through long days without uncomfortably digging in. The skinny leg shape flatters my figure while accommodating constant crouching for little hands. I appreciate the mid-rise fit appropriate for my age. Five years and hundreds of wears later, my Cupio jeans still look great thanks to the quality construction. The dark rinse disguises stains and hiding wear. While pricey, Cupio jeans stand the test of time and active motherhood! A worthwhile investment.
Sarah Kim
Sarah Kim
When my daughter Audrey started middle school this fall, I wanted to find stylish pieces for her new pre-teen wardrobe. We had a fun mother-daughter day shopping at Cupio! Their clothes capture Audrey's emerging personal style. She gravitated towards the floral printed cold-shoulder tops and lace-trim camisoles that make a fashion statement while still being school-appropriate. The fabric qualities are clearly a cut above typical teen/tween brands but still affordable for our budget. Audrey felt like a mini fashionista in the chic faux leather leggings that she proclaimed "so cool!" Seeing her confidence glow in her new Cupio outfit for the first day of 6th grade was priceless. The clothes still look fantastic after a semester of wear. Audrey and I both adore Cupio for their youthful style and lasting quality!
Nicole Simmons
Nicole Simmons
As someone who loves fashion but hates shopping, I rely on brands like Cupio for high quality basics with effortless style. Their men's v-neck tees fit all my criteria - soft washed cotton, flattering cut, and versatile colors like heather grey, navy and black that pair perfectly with jeans or shorts. I appreciate the substantial weight of the fabric and meticulous construction that prevents loose threads and keeps its shape after endless wears and washes. The v-neck flatters without plunging too deep. The sleeves hit at just the right spot on my biceps. I'm impressed by the consistency of sizing and fit. I can order my staple medium tee online with total confidence. For less than $20, these tees embody timeless casual style. I save so much time and money with Cupio's dependable wardrobe basics.
Michael Lee
Michael Lee
On the hunt for a wedding guest dress, I took a chance on Cupio based on the beautiful dresses I saw online. I was nervous about fit and quality for the price, but my chiffon maxi dress exceeded all expectations! It arrived in flawless condition with exquisite details like a sweetheart neckline and small rear keyhole opening. The fabric flows gracefully and the blush pink color works for weddings year-round. I got so many compliments at my friend's outdoor vineyard wedding! The dress photographs beautifully too. This will definitely be a staple in my closet for many events to come. For less than $100, I'm stunned by the elegant design and luxe details usually found on $250+ dresses. Cupio offers unbelievable value and will be my go-to for formalwear from now on!
Jennifer Martinez
Jennifer Martinez
I just got the cutest floral print wrap dress from Cupio in the mail last week and I'm obsessed! The navy blue background with pink and yellow flowers is so fun and summery. This dress is so flattering with the wrap style and flowy skirt that twirls when I spin. The lightweight fabric feels breezy and comfortable in the heat. I was worried wrap dresses can sometimes gap open but this stayed perfectly in place all day long at my office. I got so many compliments! The price was amazing too - way below what I'd pay for a similar dress at Nordstrom or Anthropologie. I'm 5'5" and the petite medium was the ideal fit. I already want to order more dresses for weekends and dates! Cupio really nailed it with this adorable, high quality wrap dress. I'm a fan for life now!
Jessica Thompson
Jessica Thompson
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Blogs & News

Products

Cupio Maxi Skirt

Cupio Pleated Ombre Maxi Skirt (Blue Ombre, L) Pull-on styling A-line silhouette Allover accordion pleats; ombré shading at lower...

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Products

Cupio Blush

Cupio Blush Women's V-neck Tie Front Textured Pink Shirt Blouse Top Brand: Cupio Blush,  Color: Berryblast Pink,   Lightweight textured...

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FAQs

Many Cupio designs incorporate TENCELTM lyocell and modal fibers, as well as some organic cotton. Cupio prides itself on using eco-friendly fabrics in its super soft clothing whenever possible.

Cupio offers a wide range of sizes from XS to XL, including numeric sizing from 00 to 14/16 to be as inclusive as possible. Some styles are also offered in Plus sizes 1X to 3X. Petite and Tall options are not available.

Cupio’s laidback chic styles feature relaxed silhouettes, drapey fabrics, intricate details like ruching and asymmetrical hems, and vibrant prints and colors inspired by California living. The vibe is effortless and versatile.

Currently, Cupio only offers women's clothing and accessories. The brand does not make men's or children's items.

Cupio clothing and accessories can be purchased on the brand's website Cupio.com as well as retailers like Bloomingdale's, Revolve, and Amazon. Cupio does not currently operate any brick-and-mortar stores.

Yes, Cupio does host sales on its website and seasonal sales events. Discounts around 30-50% off are common. Signing up for emails will provide details on promotions.

Cupio has a standard return window of 30 days from purchase and will provide refunds for unworn merchandise with tags still attached. Make sure to review the complete return policy before purchasing.

Our website is created for fans of the brand. The information displayed on the website is mainly to help users better understand the brand and like it more.

Our website does not allow users to register, does not collect any user privacy information and credit card information, and our website does not sell any products.

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